BAD is an event promoting the discovery of contemporary creativity in art and design. This unconventional retail fair will propel you into a total experience of Belgian art and design, at a venue in Ghent that is simply bursting with character.

BAD brings together artists and designers and brings visitors into direct contact with artists and designers, and their works of art and designer products, in a hitherto unprecedented manner. BAD will again be the number one hotspot for all art lovers and design addicts in October 2019 or, in summary: for everyone interest in the latest trends – whether in art, interior design, fashion, food or technology.

BAD is young and enthralled by excellence. This is reflected consistently in its choice of artists and designers. Nevertheless, BAD does not focus on price, but rather on the value (or added value) of the pieces it exhibits. BAD strongly believes in the power of Belgian art, design and products: they have an immeasurable influence on our mindset, personal challenges and our social and cultural life. Art and design stimulate our creative thought processes and improve our quality of life.

What is more, BAD has launched a project exploring Belgian scents and flavours and is organising dinners and tastings as part of the total experience of the atmosphere of the retail fair. Within this setting, visitors will be able enjoy workshops, debates, literary salons, films and photo exhibitions, all focusing on Art and Design.

Explore, enjoy and allow yourself to be tempted!